Selling efficiency on a traditional channel is often not enough. Growth demands of companies mean that new channels have to be created and implemented, transforming it digitally, even for market segments that must follow strict sector regulations.
This is the case of an insurance company focused on selling car insurance, whose trading model worked very well with its insurers but had the challenge to grow rapidly.
In order to do this, a MVP (Minimum Viable Product) was developed with Design Sprint approach and agile development squad implementation in less than 70 days to decentralize sales, which allowed the launch of the product stylishly, with guests from car dealerships all over Brazil in a big IndyCar Series event. At the time, selling insurance at car dealerships was an absolutely pioneer action, since the policies were issued in a 100% centralized way.